James Robinson is the Leonard D. Schaeffer Professor of Health Economics and Director of the Berkeley Center for Health Technology (BCHT) at the University of California at Berkeley. In addition to his role as Director at Avalon Health Economics, his professional activities include his roles as Senior Director for Medical Technology at the Integrated Healthcare Association (IHA), Contributing Editor for Health Affairs journal, and as keynote speaker for conferences, policy roundtables, and board meetings. At Berkeley, Professor Robinson teaches health policy and economics, focusing on the biotechnology, medical device, insurance, physician, and hospital sectors. He has published two books and over 90 papers in scientific and policy journals such as the New England Journal of Medicine, JAMA, and Health Affairs. BCHT supports research and professional education projects related to coverage, management, and payment methods for innovative technologies including biopharmaceuticals, medical devices, and diagnostics. Dr. Robinson is also a member of the Board of Directors at the Integrated Healthcare Association, and leads their project on value-based purchasing for medical devices. The IHA is a multi-stakeholder organization that brings together major health insurance plans, physician group practices, and hospital systems with a focus on improving the quality and efficiency of care in California. Dr. Robinson delivers two dozen invited speeches annually at public and private events sponsored by technology firms, hospital systems, insurers, physician organizations, and governmental entities.